Initial phase of the project where we align all expectations for building the Visual Identity. At this stage, all project challenges and objectives are well established to seek the best possible result for the brand.

After the strategic stage of the project is completed and approved, it is time to define the visual direction of the project. At this stage, we will assemble a semantic panel with various visual references from the market, looking for their strengths and weaknesses.

After the strategic stage of the project is completed and approved, it is time to define the visual direction of the project. At this stage, we will assemble a semantic panel with various visual references from the market, looking for their strengths and weaknesses.

Now it's time to work on the visual identity logo. Symbol, typography, colors and a striking concept, the pillars of a strong and well-structured brand. Creation is always based on all previous steps, seeking a creative, efficient and functional result.

We have reached the most important stage of the entire project, the visual identity. In addition to the logo, we will define the supporting visual elements, visual structure, compositions, tone of voice and much more. And of course, we will show how the brand will behave in the real world, through various applications

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